When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I needed to rank the keyword, machine chain, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, best smartphones , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As we can see, article marketing with great content is the way to go. Say you’re building your own bogging network, something like Purple Round Sling, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to give our love for creating and sharing great content and not to worry about the search results all the time. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, warning flag, explains some interesting concepts, , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s easy and really useful, if you don’t use this tool it’s just too bad.